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Brasscheck was started in early 1997 as a part-time effort by Internet pioneer Ken McCarthy to demonstrate the kind of in-depth reporting and analysis of the news that the Internet made possible.
It preceded The Charlotte Observer's Jonathan Dube's Hurricane Bonnie blog, often credited as the first blog to focus on a news story, by a full year.
The original focus of the site was local news reporting and since McCarthy lived in San Francisco at the time, he focused on San Francisco stories. One of the stories he covered was the fraudulent activity surrounding the June 1997 49er stadium bond election. In 1999, he expanded his scope to cover international stories most notably the U.S.-led NATO attack on the civilians in the former Yugoslavia. In 2022, he published a book based on the website's contents "78 Days of Terror."
In 2005, when it became simple to post and stream video from the Internet, he began adding video content to the site and Brasscheck was a leader in the now common practice of combining video with news stories.
In 2008, a film he wrote and produced, "The Katrina Myth", was consistently one of the top 10 YouTube news videos during both the Republican and Democratic conventions and the week in between, a feat achieved by no other video during that period. This marked a turning point in the public's understanding of the true causes of the destruction of New Orleans in 2005. The story is documented in the book Words Whispered in Water by Sandy Rosenthal.
On February 1, 2020, McCarthy posted a tweet expressing skepticism about the official reports coming out of Wuhan, China regarding a reported viral outbreak there. (His account was subsequently frozen by Twitter and he is unable to post to or use his account to this day.) Starting with that post, he tracked the "pandemic" daily. Some of his writings on the subject appear in the book Unraveling the COVID Con: How One Marketer Exposed the Truth When It Mattered.
He followed this with The Nuremberg Code, surprisingly the first book to make the text of this most important document available in inexpensive form to the general public. The book achieved the #1 sales ranking in the Medical and Physician Ethics on Amazon.
He is currently working on a follow-up book tentatively titled "The Nuremberg Code and Its Modern Enemies" and a second called "What the Nurses Saw - Systemic Medical Murder in U.S. Hospitals During the CoVid Panic and the Nurses Who Fought to Stop It."
Bio - Ken McCarthy, Brasscheck's foudnerTime Magazine (March, 2014) credited Ken McCarthy with being the person who had the fundamental insight that made it possible to transform the Internet from a non-commercial technical platform to the world's biggest marketplace and publishing platform.
His insight? That clicks had a commercial value and that their value was variable depending on audience. This insight is literally the foundation that made online businesses like Google and Facebook and millions of others possible.
In addition to this contribution, Ken was also:
1) the first to publish an article about email as a marketing tool in a marketing industry publication (1994)
2) one of the primary pioneers of the banner ad (1994)
3) early pioneer of auto-responder marketing (1996)
4) early pioneer of pay-per-click marketing (2001)
5) introduced "push button" audio to the Internet (2002), the foundation of the podcasting industry
6) early pioneer of practical online video marketing (2005), though he published the first article on the subject in 1994, and
7) early pioneer of mobile marketing (2008)
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The Brasscheck.com Historical Archive
This web page contains the index to the archive of Brasscheck.com, a pioneering effort of independent journalism on the Internet that operated from 1997 to 2002.
Brasscheck.com was the first web site to report on election fraud in the US in depth (1997) and was one of the very earliest news services to seriously question government/media claims about the September 11 attacks.
The domain name brasscheck.com
and all intellectual property contained on web sites under brasscheck.com
has become the property of the First Amendment Defense Trust
which is solely responsible for its contents.